Mentos - "Mentos® Fresh Talent (Clip Yaaster)"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

Awards

1068

Brand: Mentos
Country: France

Advertiser: Perfetti Van Melle

Title	Mentos® Fresh Talent (Clip Yaaster)
Agency	DENTSU CREATIVE
Campaign	Mentos Fresh Talent
Advertiser	Perfetti Van Melle
Brand	Mentos
Date of First Broadcast/Publication	2023 / 10
Product	CONFECTIONNERY
Business Sector	Candies
Tagline	Mentos révèle la fraîcheur des artistes de demain
Story	Une campagne qui renoue avec l'univers de la musique et qui vise à recréer un lien privilégié avec sa cible.
Problem	Marque très populaire auprès des jeunes dans les années 90, Mentos jouit toujours d'une excellente notoriété, mais connaît un manque de considération chez les 18-35 ans. Mentos® souhaite aujourd’hui recréer de la préférence de marque auprès des jeunes, en s'imposant à nouveau comme une marque aspirationnelle, cool et ancrée dans la pop culture.
Media Type	Music Video
Length	77 seconds
Agency Contribution	Dentsu X
Executive Creative Director	Sébastien Zanini
Deputy Managing Director	Sébastien Zanini
Chief Executive Officer (CEO)	Cécile Bitoun
Deputy Managing Director	Amélie Ozouf
Deputy Managing Director	Jenny MONTEIRO
Strategic Planning Director	Alexandra Servant-Rony
Producer	Dorian Salort
Managing Director	Nathael Duboc
General Manager	Nathael Duboc
Director	Liswaya
Art Director	Benoit DELDIQUE
Copywriter	Sacha Baroukh
Project Manager	Mathilde Roux
Account Executive	Caroline DE ABREU
Head of Production	Anthony RATON
Grade	Romain Loiseau
Project Manager	Sonia Fadel
Sound Producer	Lisa Chaumont
Head of Production	Sébastien Cosset
Production Manager	Sébastien Cosset
Advertising Manager	Lila Mouhoubi
Marketing Director	Sonia Depoilly
Chief Executive Officer (CEO)	Cécile Bitoun
MOTION DESIGN	Priveen AMIRTHALINGAM
Strategic Planner	Zoé Delmere
Chief Executive Officer (CEO)	Véronique Margerit
Managing Partner	Sylvie Le Clech
Consultant	Olivier Carne
Consultant	Joffrey Dutto
Consultant	Laure-Anne Thebia
Production Assistant	Laura Giovanonni
Assistant Director	Naïma Ometak
Director of Photography (DOP)	Juanjo L.Salazar
Post Production	Céline Séné
Editor	Richard Guyot
Production Company	Blackbox
Post Production	Back Up
Audio Post Production	The Mixmen
Sound Track	The Mixmen
Executive Creative Director	Sébastien Zanini
Deputy Managing Director	Sébastien Zanini
Art Director	Benoit DELDIQUE
Copywriter	Sacha Baroukh
Advertising Manager	Lila Mouhoubi
Marketing Director	Sonia Depoilly
CEO	Nathael Duboc
Deputy Managing Director	Amélie Ozouf
Motion Design	Priveen AMIRTHALINGAM
Strategic Planning Director	Alexandra Servant-Rony
Strategic Planner	Zoé Delmere
Project Manager	Mathilde Roux
Agency Contribution	Dentsu X
Chief Executive Officer (CEO)	Véronique Margerit
Deputy Managing Director	Jenny MONTEIRO
Managing Partner	Sylvie Le Clech
Account Executive	Caroline DE ABREU
Consultant	Olivier Carne