| Title | Danger Might Be Invisible At First |
| Agency | Angry |
| Campaign | Danger Might Be Invisible At First |
| Advertiser | International Organization for Migration |
| Brand | International Organization for Migration |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Danger might be invisible at first Call the toll-free and anonymous counter-trafficking hotline 527 |
| Media Type | |
| Creative Director | Serhii Malyk |
| Art Director | Polina Savychuk |
| Copywriter | Serhii Malyk |
| Photographer | Roma Pashkovsky |
| Account Director | Inna Polshina |
| Account Manager | Ksenia Velikaya |
| DTP | Andrew Kramar |