Title | #UNHATEWOMEN |
Agency | Philipp und Keuntje GmbH |
Campaign | #UNHATEWOMEN |
Advertiser | Terre des femmes |
Brand | Terres des femmes |
Posted | December 2020 |
Business Sector | Charities, Foundations, Volunteers |
Story | TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively. |
Philosophy | What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign. |
Media Type | Social Media |
Length | |
Production Company | It's us Media Berlin |
Production Company | MOKOH Music GmbH |
Production Company | Studio Movie Magic |
Production Company | Fork Unstable Media GmbH |
Production Company | Fischerappelt Performance |
Chief Creative Officer | Diether Kerner |
Chief Creative Officer | Robert Müller |
Executive Creative Director | David Morales |
Creative Director | Philip Bolland |
Art Director | Christoph Laurisch |
Art Director | Jessica Philipp |
Copywriter | Jonas Bartelworth |
Copywriter | Robert Miler |
Copywriter | Maximilian List |
Managing Director | Johannes Buzási |
Account Director | Rona Zachwey |
Strategic Planner | Marie Hollers |
Producer | Max Penk |
Director | Annegret von Feiertag |
Grade | Delfina Mayer |
Online Artist | Tal Peled |
DIT | Johannes Weise |
Sound | Richard Blaha |
Photographer | Darius Ramazani |
Art Buyer | Johanna Merensky |
Music Producer | Sarah Rimkus |
Music Producer | Maria Moritz |
Music Composer | Marcel Neumann |
Music Composer | Stephan Moritz |
Sound Engineer | Marius Wiechmann |
Head of Production | Uta Wittchen |