Title | Phone |
Agency | Saatchi & Saatchi |
Campaign | Prevents Cavities - Procter & Gamble |
Advertiser | Procter & Gamble |
Brand | Blend-a-med |
Posted | November 2006 |
Business Sector | Toothpaste |
Tagline | Prevents cavities |
Story | Creative idea is based on pictures of white things with holes which distract the ideal and white surfaces (socket, phone, basin). The campaign works by surprising that blend-a-med can prevent such "cavities", leaving these items and their surfaces perfect and perfectly white. |
Media Type | |
Market | Poland |
Creative Director | Agnieszka Niska |
Art Director | Agnieszka Niska |
Creative Director | Max Olech |
Copywriter | Max Olech |
Creative Director | Jason Romeyko |