| Title | The Librarian |
| Agency | HoC Dubai |
| Campaign | The Librarian |
| Advertiser | Al Etihad Credit Bureau |
| Brand | Al Etihad CB |
| Date of First Broadcast/Publication | 2021 / 8 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | Every word kept counts |
| Story | ‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. |
| Media Type | Web Film |
| Length | |
| Managing Director | Natalie Shardan |
| Chief Strategy Officer | Frances Valerie Bonifacio |
| Executive Creative Director | Akhilesh Bagri |
| Copywriter | Akhilesh Bagri |
| Copywriter | Georgia Fattoracci |
| Creative Director | Andre Couto |
| Creative Director | Saleh Elghatit |
| Art Director | Kenneth Barnes |
| Art Director | Kunal Gagwani |
| Global Executive Creative Director | Jason Romeyko |
| Communications Director | Lee Sharrock |
| Production Company | Hanzo Films Dubai |
| Executive Producer | Hijaz Moosa |
| Animation/3D | Vulturehead studio |
| Director | Esfandiar Haji |
| Director | Shahriar Ghatre |
| Production Manager | Elahe Khalili |
| Music Composer | Saman Aboutaleb |
| Animation/3D | Reyhane Mirhashemi |
| Animation/3D | Hadi Tabas |
| Animation/3D | Babak Arjmand |
| Animation/3D | Niloofar Behbud |
| Animation/3D | Ali Honarpour |
| Animation/3D | Esfandiar Haji |
| Animation/3D | Yasaman Hossein |
| Advertising Manager | Daniele Lavalle |
| Advertising Manager | Khalid Mohammad |
| Advertising Manager | Maitha Ahmed |
| Advertising Manager | Khulood Hamad |
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