Title | Generic |
Title (original language) | Générique |
Agency | Saatchi & Saatchi Duke |
Campaign | Always a Better Way |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | 2013 / 2 |
Product | Verso |
Business Sector | Cars |
Story | The print, outdoor and online work communicates the idea in simple words with children’s handwriting and drawing telling how the Verso intensifies the heroic aspect of their fathers. |
Media Type | |
Account Manager | Stephane Rydlewski |
Account Manager | Dario Giustini |
Account Manager | Luca Neyroz |
Advertising Manager | Gilles Quetel |
Advertising Manager | Henry de Cumont |
Executive Creative Director | Anne Cécile Tauleigne |
Creative Director | Jason Romeyko |
Art Director | Vincent Berard |
Copywriter | Rafael Genu |
Director | Simon Willows |
Production Company | NOSE PH |
Producer | Benjamin Besnainou |