Karim Sioufi
Business Director at Wunderman Thompson
Riyadh, Saudi Arabia
TitleThe Subconscious Order
Agency
Campaign The Subconscious Order
Advertiser Hunger Station
Brand HungerStation
Date of First Broadcast/Publication 2023 / 1
Business Sector Other Online Services
Story On average, an adult spends approximately 132 hours/year looking at mind-numbing menus online before deciding what to eat, frequently resulting in the wrong call. Psychologists call it “choice overload”.According to a recent study,
Philosophy Let the Subconscious mind do the ordering. For the first time ever, a food delivery service introduces a new and smart feature that allows users to order food online by harnessing the power of their subconscious mind. On average, an adult spends approximately 132 hours a year looking at mind-numbing menus online before deciding what to eat, frequently resulting in the wrong call.  This prompted the idea of helping people connect better with their subconscious mind to find the answers they seek.
Problem Saudi Arabia is undergoing a significant period of growth and expansion, particularly in the realm of business and technology. The arrival of numerous new enterprises, including multiple food-delivery applications from established global companies with ample funding, has created a highly competitive market. In this context, it is essential for Hungerstation – the first and pioneering food delivery application in Saudi Arabia – to focus on innovation and differentiate itself from its competitors and maintain its status as the leading food delivery app in the country. To achieve this, it was crucial to look for ways to improve its offerings and stay ahead of the curve in terms of technology and customer service. And by leveraging social media effectively, Hungerstation could potentially reach a wider audience. By doing so, Hungerstation can ensure that it remains the go-to choice for consumers in search of convenient and reliable food-delivery services in Saudi Arabia.
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Senior Art Director
Copywriter
Business Director
Account Director
Global Lead, Creative Data
Experience Technology Director
Creative Director
Director Data Science
Senior Analyst, Data Science
Advertising Manager
Advertising Manager
Client Creative Manager
Advertising Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started