Title | One for Two |
Agency | BBDO New York |
Campaign | One Snickers For The Price of Two |
Advertiser | Mars, Inc. |
Brand | Mars Chocolate North America/ Snickers |
Posted | June 2019 |
Business Sector | Food |
Story | Snickers lured in hungry online customers with a (not so) subtle trick. When would be suckers clicked on an E-coupon for “one Snickers bar for the price of two,” they were redirected to a compassionate life coach, who expressed concern for their well-being and offered them a better deal on Snickers to ensure that this situation doesn’t happen again. |
Media Type | Web Advertising/Banners |
Length | |
Chief Creative Officer BBDO Worldwide | David Lubars |
Chief Creative Officer BBDO New York | Greg Hahn |
Executive Creative Director | Gianfranco Arena |
Executive Creative Director | Peter Kain |
Creative Director | Scott Mahoney |
Creative Director | Dan Oliva |
Director of Integrated Production | David Rolfe |
Group Executive Director | Amy Wertheimer |
Executive Producer | Anthony Curti |
Executive Producer | James Young |
Senior Producer | Stuart Miller |
QA Manager | Jimmy Mcgee |
Senior Production Artist | Ray McGale |
Developer | John Cardoso |
CEO President BBDO New York | Kirsten Flanik |
Global Account Director | Susannah Keller |
Account Director | Lisa Piliguian |
Account Director | Carrie White |
Account Manager | Blake Maraoui |
Account Executive | Danee Fields |
Senior Project Manager | Amy Orgel |
Business Manager | Paul Cisco |
Group Planning Director | Annemarie Norris |
Account Planner | Christina Stoddard |
Communications Planning Director | Brian Brydon |
Account Planner | Michael Schonfeld |
Account Planner | Dexter Blumenthal |
Production Company | JHF PROD |
Production Company | World War Seven |
Director | David Shafei |
Editor | Brendan Hogan |
Executive Producer | Gina Pagano |
Colorization | Co3 (Chicago) |
Colorist | Tim Masick |
Mix | Mackcut Ian Mackenzie |
Sound Engineer | Sam Shaifer |
Flame Artist | Jim Hayhow |