| Title | #justthewayyouwant (Film Case) |
| Agency | Manajans/J. Walter Thompson |
| Campaign | This Girl’s Tale |
| Advertiser | Unilever |
| Brand | Sunsilk |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Shampoos & Conditioners |
| Story | When the subject is that huge, we knew that ordinary advertising campaign wouldn't be enough to raise awareness around such a big social problem. So we decided to spark a movement and help women raise their voice. To achieve that we created a hashtag on social media as #JustTheWayWeWant. Fortunately, our hashtag was embraced by a huge number of millennial girls and helped them gather and organize a march for their freedom to live just the way they want. |
| Media Type | Social Media |
| Length | |
| Creative Director | Sami Basut |
| Copywriter | DOGU GOCUK |
| Copywriter | Begum Altundag |
| Copywriter | Aysu Erenulug |
| Copywriter | Yigit Durdag |
| Art Director | Ümit Taşlı |
| Art Director | Aytac Sahin |
| Art Director | Ecem Yurdagül |
| Art Director | Buse Say |
| Art Director | Oktay Metin |
| Art Director | Oyku Ozver |
| Agency Producer | Ahmet Bayik |
| Agency Producer | Zeynep Turkmen |
| Agency Producer | Cagri Erdogan |
| Strategy Director | Berkant Avcı |
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