Title | VW Stories |
Agency | DDB Paris |
Campaign | VW Stories |
Advertiser | Volkswagen Group |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2018 |
Business Sector | Automotive |
Philosophy | Do we have to wait until the World Cup final or the first man on the moon to finally feel this indescribable feeling of having something in common with our contemporaries ? Fortunately not, because we all already share something: A car. With which we have a personal but especially collective history. A universal experience that Volkswagen wanted to share with everyone. Funny, moving, sometimes embarrassing, these “People’s Car” stories, illustrated by Kikuo R. Johnson, a talented New Yorker author, were perfect for Instagram stories on the brand’s Instagram account. |
Media Type | Outdoor/Out of Home |
Executive Creative Director | Alexander Kalchev |
Art Director | Jenna Haugmard |
Copywriter | Julien Kosowski |
Managing Director | Alban Callet |
Managing Director | Pierre Boutin |
Account Director | Axel Renaudin |
Account Executive | Coralie Bouillier |
Marketing Director | Ghislain Laffite |
Head of Experience | Catherine Gotlieb |
Communication Manager | Bastien Barraud |
Communication Manager | Lucas Blanchard |
Planner | Loïc Morando Kügerl |
Agency Producer | Fabien Donnay |
Illustrator | Kikuo R. Johnson |
Social Director | Julien Scaglione |
Community Manager | Marie Le Scao |
Community Manager | Julie Gueulet |
Community Manager | Edouard Frapier |