| Title | Haircut |
| Agency | G&G Advertising |
| Campaign | #LetsTalkBalls |
| Advertiser | Testicular Cancer Canada |
| Brand | Testicular Cancer Canada |
| Date of First Broadcast/Publication | 2018 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Testicular cancer is the most common form of cancer in young men in Canada, but it’s also the most treatable if caught early. To shed light on the issue and help guys get more comfortable talking about their balls, we created a dynamic testicle duo to get the conversation started to raise awareness about this type of cancer, and the importance of regular examinations to check for lumps, bumps and irregularities. |
| Philosophy | Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls |
| Media Type | Digital |
| Length | |
| Creative Director | Alanna Nathanson |
| Creative Director | Natalie Armata |
| Art Director | Steven Kim |
| Copywriter | Brandon Tralman-Baker |
| Executive Producer | Harland Weiss |
| Producer | Max Brook |
| Director | Jason Jeffrey |
| Account Manager | Carlyn Anderson |
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