Title | The E.V.A. Initiative |
Agency | Forsman & Bodenfors Göteborg |
Campaign | The E.V.A. Initiative |
Advertiser | Volvo |
Brand | Volvo |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Cars |
Story | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Media Type | Integrated Media/360 Activation |
Length | |
Market | United Kingdom |
Soundtrack | “Without You (feat. Kerry Leatham)” |
More Information | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Sound | Factory Studios |
Campaign Manager | Louise Ahlström |
Copywriter | Hampus Elfström |
Copywriter | Simon Lublin |
Copywriter | Jacob Nelson |
Art Director | Karl Risenfors |
Art Director | Leo Dahl |
Art Director | Adam Ulvegärde |
Art Director | Sophia Lindholm |
Strategic Planner | Trine Keller-Andreasen |
Strategic Planner | Daniel Sjöstrand |
Digital Strategist | Peter Gaudiano |
Producer | Lena Sellman |
Account Executive | Katarina Klofsten |
Account Executive | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Account Supervisor | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Media Agency | Mindshare Sweden |
Production Company | NEW LAND Stockholm |
Executive Producer | Erik Torell |
Executive Producer | Therese Engberg |
Director | Laerke Herthoni |
Director of Photography (DOP) | Rasmus Videbaek |
Producer | Joel Rostmark |
Editor | Johan Söderberg |
Dancer | Amy Gardner |
Colorization | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online Studio | Chimney Pot |
Color Producer | Chris Anthony |
Post-production Producer | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grade | Framestore |
Performer | Lapalux |
Music | Ninja Tune |
Publishing Rights | Just Isn't Music |
Sound Producer | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |