Creative Director
at
Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Thailand
| Title | The Bus |
| Agency | The Leo Burnett Group Thailand |
| Campaign | The Coolest Rescue |
| Advertiser | P&G Thailand |
| Brand | Downy |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | How to get Thai consumers to choose only Downy Expert Summer Cool as a fabric enhancer for every summer in Thailand? Client shared an effective insight for the team and it’s a true about Thai people in Summer which is the hectic season in Thailand. “You are not you when the weather’s hot” This is the opportunity! let the cool and refreshing scent of Downy Expert Summer Cool help you calm down! Among the clutter of fabric softener advertisements, how can we make the cut through communications with strong visualisation of our product benefits? We created three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be. With right insight, Thai humour and strong execution of product benefits, Downy Expert Summer Cool will become the only solution of every summer! |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Sompat Trisadikun |
| Executive Creative Director | Sirin Wannavalee |
| Creative Group Head | Nonthaporn Ketmanee |
| Art Director | Nonthaporn Ketmanee |
| Art Director | Sompat Trisadikun |
| Copywriter | Narisapongse Rakwattananont |
| General Manager | Weeranuch Duangpikool |
| Account Management Director | Peerajet Sringean |
| Account Director | Pansea Tevavichulada |
| Account Executive | Banthita Ratanopas |
| Agency Producer | Karnjanee Praphapat |
| Strategic Planner | Chulanee Sirisaengtaksin |
| Project Manager | Sunee Chansuksurachode |
| Production Company | Tongta Film |
| Director | Phalat Romcai |
| Executive Producer | Sucheera Kaewngam |
| Production Producer | Suteera Pummaneekorn |
| D.O.P | Abhisit Prasongsup |
| Assistant Director | Vivisn Jarupattanasirikul |
| Production Manager | Kawita Nunthakunatip |
| Wardrobe | Doungkamon Wimon |
| Casting | Naroupat Pintakhum |
| Sound | Worawut Bunsarn |
| Editor | Yiemyut Tungsomworapongs |
| Colorist | Narin Bovornrattanapran |
| Flame Artist | Narin Bovornrattanapran |
| Post Production | Asama Sumalee |
| Sound | Banana Studio |
| Sound Engineer | Putthipat Sangwanphet |
More Work
SEE ALLNew World
- BRAND:
- Thai Health Promotion
- AGENCY:
- The Leo Burnett Group Thailand
Oasis
- BRAND:
- Thai Health Promotion Foundation
- AGENCY:
- The Leo Burnett Group Thailand
Bingsu
- BRAND:
- Downy
- AGENCY:
- The Leo Burnett Group Thailand
My Dear
- BRAND:
- Downy
- AGENCY:
- The Leo Burnett Group Thailand