Lucas Peon
Chief Creative Officer at The Gate London
London, United Kingdom
TitleNobody Is Normal - Childline
BriefNobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agency
Campaign Nobody Is Normal
Advertiser NSPCC
Brand NSPCC/Childline
Date of First Broadcast/Publication 2020 / 11
Business Sector Human Rights
Tagline No matter how you feel inside, you are not alone
Story Sometimes young people just don’t feel comfortable in their own skin. NSPCC children-support service Childline found that cases of children struggling with body image, sexuality, gender identity and mental health soared during the coronavirus lockdown in the UK. We set out to remind kids that "Nobody is Normal", with help from Radiohead.
Philosophy This week sees the launch of Childline’s ‘Nobody is Normal’ campaign – designed to let young people know that no matter how you feel inside, there is always someone you can talk to, and that you are not alone.
Problem Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’. Over the past few months, counsellors have heard from children who are struggling with their body image, sexuality, gender identity, and mental health. The charity has analysed the data to find these issues spiked during the COVID-19 lockdown.
Media Type Web Film
Length
Soundtrack Radiohead - Creep
More Information https://www.childline.org.uk/info-advice/your-feelings/normal
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