| Title | #StopCyberflashing |
| Agency | Grey London |
| Campaign | Pop Up Penises |
| Advertiser | Brook |
| Brand | Brook |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | A cyberflashing debate is took place in parliament, thanks to a hard-hitting campaign launched in September by Brook, the sexual health and wellbeing charity, and Grey London. Grey London and Brooks took a giant ad truck to parliament in order to push the #STOPCYBERFLASHING cause as the campaign enters its second wave. Fay Jones MP lead the 30-minute debate in Westminster Hall (1600-1630, Tues 25th Jan), during which she presented the message of the #STOPCYBERFLASHING campaign, followed by a response from a DCMS minister. #STOPCYBERFLASHING was a national outdoor and digital campaign that called for cyberflashing – the sending of unsolicited nude pictures online – to be made illegal. It featured eye-catching illustrations of people cyberflashing, censored by a QR code which took people to Brook’s campaign landing page. Way back in October 2018, the Women and Equalities Committee recommended the government introduce a law criminalising cyberflashing as a sexual offence. Then in July 2021, a Law Commission review recommended that cyberflashing be made a criminal offence and said that current figures on it were just “the tip of the iceberg”. In the UK, at least 4 in 10 women and 25% of men have been cyberflashed and despite the triggering and distress it can cause, it is still not illegal in the UK unless the recipient is under 18. The practice has been proven to be a gateway behaviour to more dangerous acts – Sarah Everard’s killer was a flasher before becoming a rapist and murderer. Changing the law cannot eradicate the behaviour completely, but it is an important first step towards establishing a culture that’s establishing cyberflashing as unacceptable, and introduces a more sympathetic move towards supportive response to victims. With the proliferation of social media, file-sharing services and online dating apps, and increasing time spent online during the pandemic, this number can only be higher in 2022. |
| Media Type | Transportation & Vehicles |
| Illustration Agency | Jelly London |
| Media Agency | Wavemaker UK |
| Media Agency | Kinetic Active |
| Global Creative Partner | Javier Campopiano |
| Designer | Stuart Leung |
| Agency Producer | Michelle Kasper |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Creative Director | Vanessa Robinson |
| Account Director | Becky Devereux-Pile |
| Creative Team | Daisy Bard |
| Creative Team | Orla O’Connor |
| Head of Design | Sunir Patel |
| Advertising Manager | Lisa Hallgarten |
| Advertising Manager | Sam Hepworth |
| Advertising Manager | Eliza Bell |
| Agency Planner | Donna Yan |
| Head of Creative Operations | James McNichol |
| Designer | Steve Price |
| Designer | Paul Robertson |
| Technology & CX Director | Peter McKenzie-Jones |
| Artist | Genie Espinosa |
| Illustration Agent | Sarah Morris |
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