Children - "Happn takeover 3"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

5842

Title	Happn takeover 3
Agency	J. Walter Thompson London
Campaign	A date you can't refuse
Advertiser	PLAN
Brand	Children
Date of First Broadcast/Publication	2015 / 11
Business Sector	Human Rights
Story	J. Walter Thompson London brought together global children's charity Plan UK and popular dating app Happn to raise awareness of the massive number of girls who are married before their 18th birthday. J. Walter Thompson London approached Plan UK with the idea of teaming with Happn and taking over their feed for a day. Today, instead of seeing lots of other single people to potentially connect with, over 400,000 Happn users in London will be presented with just one dating choice called Mark, repeated throughout their timeline. When users connect with Plan's stunt profile they will see a message that reads: "When we're free to date whoever we like, it's hard to imagine only having one option. So whether you like Mark or not, he's sticking around." The stunt aims to shine a light on the fact that while most girls in the UK get to choose if, who and when they marry, millions of girls around the world have that choice taken away from them.
Media Type	Digital
Executive Creative Director	Russell Ramsey
Producer	Toby Clifton
Producer	Nicola Mitchell
Project Manager	Rosanna Lawson
Creative Director	Will Helm
Creative Director	Will Brookwell
Director	Connor Pearce
Editor	Connor Pearce
Advertising Manager	Imogen Wilson
Account Manager	Ashley Box
Project Manager	Helena Wells
Managing Partner	Happn