| Title | Road Not Taken |
| Agency | MOFILM |
| Campaign | Until Dawn |
| Advertiser | Sony Computer Entertainment |
| Brand | Until Dawn |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Video Games/Consoles |
| Story | Who will survive? Eight friends trapped together on a remote mountain retreat, and they aren't alone. Gripped by dread, with tensions running high, they must fight through their fear if they all hope to make through the night in one piece. Play as each of the eight characters and experience fear like you never have before. Every decision you make in your terrifying search for answers could mean the difference between life and death, but for whom? Your actions alone will decide who survives Until Dawn. |
| Media Type | Branded Content |
| Length | |
| Account Director | Carter Hahn |
| Account Manager | Garrett Black |
| Production Company | The Herd |
| Actor / Celebrity | Debs Howard |
| Actor / Celebrity | Carson Bradshaw |
| Voice | Steve Bailey |
| Director | LLOYD LEE CHOI |
| Executive Producer | Jordan Barber |
| Cinematography | Devin Karringten |
| Production Designer | Caitlin Byrnes |
| Art Director | Rebecca Wass |
| Casting | Rena Kawabata |
| Production Coordinator | Madeleine Davis |
| Gaffer | Kyle Pigeau |
| Editor | LLOYD LEE CHOI |
| Sound Designer | Kirby Meador |
| Colorist | David Tomiak |
| Hair/MU | Siobhan Uy |
| 1st AC | Nick Malcolm |
| 2nd AC | Evan West |
| Key Grip | Ritchie Lyon |
| Best Boy | Teo Jara |
| Swing | Travis Briggs |
| Swing | Marc Beaudet |
| Balloon Tech | Shayne Zwickel |
| Craft Services | Emily O'Brien |
| BTS Photographer | Lu Zhang |