Title | Parade |
Agency | TBWA\PARIS |
Campaign | Parade |
Advertiser | Michelin |
Brand | Michelin Total Performance |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Tagline | All the performances in every tire |
Philosophy | Motorists change their tires on average every 2 or 3 years so the spectacular aspect of the film was a key factor to attract consumer’s attention to the importance of tires that can optimize all performance factors together.MICHELIN and TBWA\PARIS created a smart and viral campaign, far from classic tire manufacturer speech and imagined a film to explain the MICHELIN Total Performance concept. |
Media Type | Television & Cinema |
Length | |
Production Company | \ELSE |
Advertising Manager | Claire Dorland-Clauzel |
Advertising Manager | Jean-François Laforge |
Advertising Manager | Céline Laplace |
Account Manager | Guillaume Chupeau |
Account Manager | Teddy Notari |
Account Manager | Jean-François Reiser |
Creative Director | Benoit Leroux |
Creative Director | Philippe Taroux |
Art Director | Philippe Taroux |
Copywriter | Benoit Leroux |
Agency Producer | Maxime Boiron |
Agency Producer | Amer Zoghbi |
Production | Moonbot Studio |
Production Company Producer | Cathy Pericone |
Production Company Producer | Lampton Enochs |
Director | Limbert Fabian |
Post Production | Sandrine Demonte |
Post Production | Wendell Riley |
Sound Production | 6ème Son |
Sound Producer | Thomas Anduze |