| Title | SICK BEATS |
| Agency | Area 23, An IPG Health Company |
| Campaign | SICK BEATS |
| Advertiser | Woojer |
| Brand | Woojer |
| Posted | June 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Philosophy | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
| Media Type | Product Design/Development |
| Length | |
| Creative Partner | Fred Levron |
| Chief Creative Officer | Tim Hawkey |
| Executive Creative Director | Elliot Langerman |
| Creative Director | Pamela Savage |
| General Creative Director | Dave Adler |
| Creative Director | Eduardo Tavares |
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