Title | Misty Copeland |
Agency | Droga5 |
Campaign | I Will What I Want |
Advertiser | Under Armour |
Brand | Under Armour |
Date of First Broadcast/Publication | 2014 / 7 |
Business Sector | Sportswear |
Tagline | I Will What I Want |
Media Type | Television |
Length | |
Market | United States |
Music | Q Department |
Creative / Art Direction | Trim Editing |
Executive Creative Director | Trim Editing |
Creative Director | Trim Editing |
Associate Creative Director | Trim Editing |
Art Director | Trim Editing |
Associate Art Director | Trim Editing |
Art Supervisor | Trim Editing |
Performer | Misty Copeland |
Chairman | David Droga |
Chief Creative Officer | Ted Royer |
Creative Director | John McKelvey |
Creative Director | Hannes Ciatti |
Art Director | Karen Land Short |
Art Director | Masataka Kawano |
Chief Creation Officer | Sally-Ann Dale |
Strategy Director | Donny Jensen |
Strategy Director | Zach Foster |
Strategist | Alex Kniess |
Account Director | Julian Cheevers |
Account Director | Lauren Smith |
Account Manager | Scott Sullivan |
Executive Creative Director | Leanne Fremar |
Marketing Director | Heidi Sandreuter |
Brand Manager | Kemeryn Stanhouse |
Production Company | RESET Content |
Director | Johnny Green |
Director of Photography (DOP) | Kasper Tuxen |
Executive Producer | Jeff MacDougall |
Executive Producer | Dave Morrison |
Production Company Producer | Bettina Schneider |
Editor | Tom Lindsay |
Assistant Editor | Mark Potter |
Production Company Producer | Anne Lai |
Post Production | The Mill Chicago |
Executive Producer | Sean Costelloe |
Production Company Producer | Alex Fitzgerald |
Colorist | Fergus McCall |
2D Artist | Richard Lyons |
3D Graphics | Christian Neilson |
Head of Broadcast Production | Ben Davies |
Sound | David Papa |
Sound | Rob McIver |
Group Brand Strategy Director | Donny Jensen |
Brand Strategy Director | Zach Foster |
Group Account Director | Julian Cheevers |
Chief Creation Officer | Sally-Ann Dale |
Creative Director | Alex Kniess |
Creative Chairman | David Droga |
SVP, Women’s Executive Creative Director | Leanne Fremar |
VP, Women’s Marketing | Heidi Sandreuter |
Women’s Brand Manager | Kemeryn Stanhouse |