Title | Maybe Baby |
Agency | Grey London |
Campaign | Unborn Baby |
Advertiser | British Heart Foundation |
Brand | BHF |
Date of First Broadcast/Publication | 2014 / 5 |
Business Sector | Public Safety, Health & Hygiene |
Story | In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited. |
Media Type | Television |
Length | |
Special Effects / VFX | Digital Domain |
Post Production | Digital Domain |
Creative Director | Vicki Maguire |
Copywriter | Clemmie Telford |
Art Director | Lex Down |
Business Director | Eve Bulley |
Account Manager | Grant Paterson |
Account Executive | Isaac Hickinbottom |
Agency Producer | Vanessa Butcher |
Account Planner | Ruth Chadwick |
Media Agency | PHD London |
Media Planner | Monica Majumdar |
Director | Chris Milk |
Editor | Brian Miller |
Production Company Producer | Ben Schneider |
Production Company Producer | Sam Storr |
Audio Post Production | Grand Central |
Production Company | RadicalMedia |
Managing Partner | Sarah Jenkins |
Creative Producer | Gemma Hose |
Editor | Logan Hefflefinger |
Special Effects / VFX | Janelle Croshaw |
Sound | Vampire Weekend |