| Title | Valentine's Day |
| Agency | Grey London |
| Campaign | End the Awkward |
| Advertiser | Scope |
| Brand | Scope |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Just one in twenty people has asked out or dated a disabled person. Kiss awkward goodbye this Valentine's Day. Click the yellow button below to find out how to be a real smoothie. |
| Story | This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media. |
| Media Type | Web Film |
| Length | |
| More Information | https://www.scope.org.uk |
| Creative Director | Vicki Maguire |
| Creative / Art Direction | Jamie Starbuck |
| Creative / Art Direction | Lex Down |
| Account Director | Sophie Fredheim |
| Account Manager | Fay Taylor |
| Creative Producer | Paul Millar |
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