WWF Chile - "Footprints of Extinction"

Inbrax Santiago, Chile

1466

Title	Footprints of Extinction
Agency	Inbrax
Campaign	Footprints of Extinction
Advertiser	WWF
Brand	WWF Chile
Date of First Broadcast/Publication	2021 / 4
Business Sector	Environmental & Animal Issues
Story	WWF Chile, in its educational role and being part of society, bets on education as a powerful tool for transformation. Through it, behavior changes can be inspired, and it serves to promote environmental awareness in collective learning spaces. Due to the pandemic, the collective instances were not possible to articulate; which forced children to learn virtually from their homes. The objective of this campaign was to enhance the role of WWF Chile by generating an accessible and safe educational experience for children, launching "Footprints of Extinction" (Huellas de Extinción), a virtual museum that gives visibility to some species that are already extinct or on the verge of disappearing, in order to educate to future generations and raise awareness.
Media Type	Case Study
Length	112 seconds
Chief Creative Officer	Pancho González
Chief Executive Officer (CEO)	Carolina Pinheiro
Creative Director	Pedro Antolin
Copywriter	Matías Troncoso
Copywriter	Alvaro Gonzalez
Art Director	Claudio Sciaraffia
Art Director	Bruno Marchant
Account Director	Jean Carlo Venti
Account Planner	Juan Ricardo Alvarez Valdivieso
Post Production	Pipe González
Post Production	Seba Vega