KFC - "Bring a lil heat"

Ogilvy South Africa

Ogilvy South Africa Bryanston, South Africa

3636

Brand: KFC
Country: South Africa

Advertiser: KFC

Title	Bring a lil heat
Agency	Ogilvy South Africa
Campaign	Bring a lil heat
Advertiser	KFC
Brand	KFC
Date of First Broadcast/Publication	2021 / 5
Business Sector	Restaurants & Fast Food
Philosophy	KFC South Africa is bringing the heat with a globe-trotting new spot to launch its Spicy Zinger Nuggets. Directed by Great Guns’ Grant de Sousa through They Shoot Films, the musical ad follows two friends hilariously one-upping each other when they realise KFC’s nuggets can be enjoyed ‘whenever, wherever’. Creatively devised by Ogilvy Johannesburg, the spot takes viewers on a journey across a variety of locations, ranging from the everyday to the downright fantastical. Proving that the new snack can bring the heat anytime and anywhere, we watch as some friendly rivalry escalates from enjoying the nuggets whilst binging on TV shows and during Zoom calls, to gravity-defying meditation and crocodile-infested video game-esque adventures. With a three week turnaround and only two days to shoot, the various scenes had to be split between on-location filming and set builds. In line with the tongue-in-cheek tone of the spot, the team were able to give the locations a stylised aesthetic, leaning on the studio day to build sets of various sizes and accommodate the globe-trotting stars of the ad. Sets included a 10x3 meter water tank, complete with mountains of greenery to emulate a jungle location for the crocodile river scene.
Media Type	Television
Length	40 seconds
Chief Marketing Officer (CMO)	Dhruv Kaul
Marketing Director	Grant Macpherson
Marketing Director	Suhayl Limbada
Marketing Manager	Hloni Mohope
Brand Manager	Lynette Ngwata
Executive Creative Director	Peter Little
Creative Director	Safaraaz Sindhi
Senior Art Director	Johann Witbrood Botha
Senior Copywriter	Abas Rashid
Group Account Director	Lungi Ngobese
Agency TV Producer	Tsakane Mogale
Production Company	They Shoot Film
Production Company	Great Guns SA
Director	Grant De Sousa
Executive Producer	Darren Michael Gordo Gordon
Producer	Saskia Rosenberg Haak
PM	Pia Caverni
Director of Photography (DOP)	Rick Joaquim
Grip	Brent Webb
Gaffer	Thomas Wahl
Art Direction	Steph & Arthur
Wardrobe	Hannah Smith
Hair and Makeup	Debra Nicol
Ad	Sean O' Sullivan
Food Stylist	Bianca Delides
Stunt	xtreme sfx
Stunt	JP van der Merwe
Stunt	Jacques van der Merwe
Sound Recordist	David Seapose
Unit	Mandla Madi
2nd unit Director & Researcher	Wandile Xaba
Offline	Evi Katz
Offline	Left Post Productions
Online, Animation & VFX	Charmaine Greyling
Online, Animation & VFX	Strangelove
Music & Sound Design	Audio Militia
Sound & Music Head Producer	Catherine Grenfell
Colorist	Nic Apostoli
Storyboard	Mark Risk