| Title | TV 2 Denmark - 4-0 |
| Agency | Bacon |
| Campaign | TV 2 Denmark - 4-0 |
| Advertiser | TV 2 Denmark |
| Brand | TV 2 Denmark |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | Ever since Denmark’s 4-0 victory against Wales in the knockout phase of the 2020 Euros, the chant “4, 4, 4, 4-0” has become a favorite of the Danish fans, using at any given time, no matter how optimistic or improbable. Hence updated on a bit of cultural context, we take a hard pivot to Danish TV station TV 2’s new spot for their upcoming World Cup coverage. In this wonderful potpourri of Danish history, folklore and contemporary football craze, an overpriced cape leads to both a flag falling from the sky (legend has it that the Danish flag fell from the sky during a battle in Estonia in 1219), the strategic shift of a historic battle, as well as the conception of the now beloved 4-0 chant. The Danish flag, by the way, is recognized as the world’s oldest national flag. The film was directed by Jakob Marky, produced by Bacon, and made with TV 2 Creative. It is a tribute to both the Danish national team and fans, and an ironic take on the patriotism that is part of any big international football tournament. |
| Media Type | Television |
| Length | |
| Market | Bulgaria |
| Production Company | Bacon |
| Director of Photography (DOP) | Kasper Wind |
| Director | Jakob Marky |
| Executive Producer | Samuel Cantor |
| Production Manager | Nicholas Perry |
| Production Service Company | Film Force |
| Service Producer | Barni Hutlassa |
| Service Production Manager | Eszter Fixek |
| 1st AD | Julia Nagy |
| Production Designer | Magdolna Varga |
| Wardrobe / Stylist | Mária Glaser |
| Editor | Ben Canny |
| Editing Company | Art Official Agency |
| Sound Designer | Kevin Koch |
| Sound Designer | Koch Middelhart |
| Post-production Producer | Eli Mari Sandal |
| VFX Producer | Ola Jacob Nestande |
| VFX Supervisor | Jonas Ussing |
| Animation | Stine Sørensen |
| Colorist | Julien Alary |
| Agency | TV 2 Creative |
| Creative Director | Chaga Signe Bruun Boye |
| Creative Team | Sebastian Zamorski |
| Creative Team | Nicolai Dimon |
| Creative Team | Kristian Vestergaard |
| Producer | Charlotte Refslund Thomsen |
| Project Manager | Mette Skogmann |
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