Partner & Client Service Director
at
Robert/Boisen & Like-minded
Copenhagen, Denmark
| Title | The Home Weather Machine |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | The Home Weather Machine |
| Advertiser | Spies Travels |
| Brand | Spies Travels |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Transport, Travel and Tourism |
| Tagline | Holidays you don't want to leave |
| Story | After the rather successful Do it for Denmark campaigns (https://bit.ly/2GL2zA7), our client Spies Travels (Thomas Cook) wanted to do something completely new. The result was an interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. Introducing The Home Weather Machine: A special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home. When the danes go on vacation, they enjoy it alot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad. This feeling is called Shadenfreude: “The experience of pleasure, joy, or self-satisfaction that comes from learning or witnessing the troubles, failures, or humiliation of another”. Solution: Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand. By entering their home town, the machine could replicate the actual home weather using real time data from an online weather service. The computer then translated the data into a simulation with all kinds of bad weather from rain and wind to thunder and lightning, fog and snow. We also added a little extra rainwater all the way from Denmark to make the experience even more authentic. We turned the event into a film, and hopefully it will inspire people to book their next holiday and escape the home weather. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| More Information | www.spies.dk |
| Advertising Manager | Spies Travels |
| Advertising Agency | Robert/Boisen & Like-minded A/S |
| Creative Strategy | Søren Christensen |
| Account Director | Gitte Andersen |
| Creative Director | Heinrich Vejlgaard |
| Senior Creative | René Sohn Kammersgaard |
| Production Company | Playground Marketing |
| Production Company | Gobsmack Productions |
| Production Company | Bacon |
| Media/PR agency | OATH Copenhagen |
| PR Agency | Radius Kommunikation |
More Work
SEE ALLDo it for Denmark
- BRAND:
- Spies Rejser indgår
- AGENCY:
- Robert/Boisen & Like-minded A/S
The Generous Upgrader
- BRAND:
- Anthon Berg
- AGENCY:
- Robert/Boisen & Like-minded A/S