Title | It’s What Connects Us (Version 2) |
Agency | Mekanism |
Campaign | It's What Connects Us |
Advertiser | Home Box Office, Inc. |
Brand | HBO |
Posted | April 2017 |
Business Sector | TV/Radio Programs & Stations |
Story | The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. |
Media Type | Digital |
Length | |
President | Jason Harris |
Creative Director | David Horowitz |
Copywriter | Alex Riezebeek |
Copywriter | Bryan Davis |
Head of Production | Kati Haberstock |
Producer | Felix Messina |
Director of Brand Management | Melissa Hill |
Brand Director | Cassie Jackson |
Brand Manager | Emily Jaslove |
Post Production | The Mill |
Editor | Joe Simons |
Editor | Ryan McKenna |
Assistant Editor | Rachel Greco |
Assistant Editor | Matt Campbell |
Colorist | Mikey Rossiter |
Designer | Chet Hirsch |
Producer | Dan Love |
Sound | Heard City |
Executive Producer | Sasha Awn |
Production Company Producer | Andi Lewis |