Title | Traditions |
Agency | DDB New York |
Campaign | Traditions |
Advertiser | New York Lottery |
Brand | New York Lottery |
Date of First Broadcast/Publication | 2013 / 11 |
Business Sector | Lottery & Gambling |
Tagline | Hey, you never know. |
Story | New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. |
Media Type | Television |
Length | |
Chief Creative Officer | Matt Eastwood |
Group Creative Director | Mike Sullivan |
Group Creative Director | Rich Sharp |
Creative Director | Scott Cooney |
Associate Creative Director | Carlos Wigle |
Head of Production | Ed Zazzera |
Executive Producer | Teri Altman |
Business Manager | Kelly McCann |
Group Account Director | Leo Mamorsky |
Account Director | Kelly Gorsky |
Account Supervisor | Heather Olson |
Account Executive | Kemi Adewumi |
Account Executive | Tarina Hesaltine |