Greenpeace - "Tornado"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

Awards

1216

This ad is part of the ACT Responsible Collection

Brand: Greenpeace
Country: France

Advertiser: Greenpeace

Title	Tornado
Agency	TBWA\PARIS
Campaign	Ban Private Jets
Advertiser	Greenpeace
Brand	Greenpeace
Date of First Broadcast/Publication	2023 / 1
Business Sector	Environmental & Ecological Issues
Tagline	#BanPrivateJets
Story	Private jets are the most polluting and most unequal form of transport on this planet, causing CO2 emissions that are 50 times more polluting than trains. In 2018, 50% of all aviation emissions were caused by only 1% of the world’s population. Meanwhile, 80% of the world’s population has never even flown, but suffers from the consequences of climate-damaging aviation emissions. Private jets are a symbol of the dysfunction of our economic system that allows a supremely privileged minority to pollute excessively at the expense of the planet. Greenpeace is therefore calling on a ban of private jets in the EU.
Philosophy	Greenpeace denounces the use of private jets by the extremely rich and powerful, lobbyists and corporate bosses travelling to the Swiss luxury ski resort Davos for the World Economic Forum. Keep in mind that 10% of the richest French people have a carbon footprint of 25 tonnes of CO₂e per year, compared to 5 tonnes for the poorest 50%. Meanwhile, communities around the world are bearing the brunt of the consequences of climate change, as illustrated by the campaign’s visuals which represent various incidents related to the ecological crisis: fires, degradation of coral reefs, and food crises.
Media Type	Print
Agency Manager	Thaïs MARTIN-FERMAUD
Agency Manager	Matthieu Charles
Agency Manager	Jonathan Serog
Strategic Planner	Céline Mazza
Art Director	Sébastien Skrzypczak
Art Director	Morgane Alexandre
Art Purchase	Elise Kubler
Head of 3D	Younes Chekouh
Chief Creative Officer	Benjamin Marchal
Chief Creative Officer	Faustin Claverie