Title | Happy Face |
Agency | Pereira O'Dell |
Campaign | Trust Your Inner MINI-Logue |
Advertiser | BMW |
Brand | Mini |
Date of First Broadcast/Publication | 2023 / 7 |
Business Sector | Compact & Small Cars |
Story | On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves. We all have the world’s best salesman inside our heads – and most people say you should ignore that voice – you should be practical, be real, be serious. But sometimes, that fun-loving, thrill-seeking, self-indulgent little voice actually knows exactly what’s best for you. To celebrate that inner voice, MINI USA is once again partnering with Pereira O’Dell — but this time on a more… unconventional campaign. |
Media Type | Television |
Length | |
Founder | PJ Pereira |
Creative Director | Jordan Strode-Young |
Marketing Director | Patrick McKenna |