Dodgeball Canada - "Dodgeball Canada Rebrand"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

9223

Title	Dodgeball Canada Rebrand
Agency	Leo Burnett Toronto
Campaign	Dodgeball Canada Rebrand
Advertiser	Dodgeball Canada
Brand	Dodgeball Canada
Date of First Broadcast/Publication	2018
Business Sector	Culture, Leisure & Sport
Philosophy	You know the game. Now meet the sport. Dodgeball has come a long way since the schoolyard game. Dodgeball Canada - Canada's official dodgeball organization - needed a new identity to reflect the unexpected rush of dodgeball. We started by rebranding the Dodgeball Canada logo, incorporating the iconic red dodgeball as a dynamic, always-changing design element to demonstrate the unexpected nature of the sport itself. The updated look and feel was applied to every touchpoint of the organization.
Media Type	Packaging, Branding & Design
Agency Account Supervisor	Elysia Ravenscroft
Agency Account Director	Mandy Eaton
Agency Planner	Zaid Khan
Agency Planner	Kyle Fiore
Chief Creative Officer	Judy John
Group Creative Director	Ryan Crouchman
Creative Director	Lisa Greenberg
Copywriter	Shauna Roe
Art Director	Jeff Watkins
Art Director	Dejan Djuric
Art Director	Mary S
Agency Producer	Gord Cathmoir
Graphic Designer	Jeff Watkins
Graphic Designer	Dejan Djuric
VP/Group Account Director	David Moss
Chief Strategy Officer	Brent Nelsen