Title | Party Girl |
Agency | BBH |
Campaign | Axe Shower Gel Colour Range |
Advertiser | Unilever |
Brand | Axe |
Date of First Broadcast/Publication | 2012 / 3 |
Product | Shower Gel Colour Range |
Business Sector | Bath, Shower Gels |
Story | In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. |
Philosophy | All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time. |
Media Type | Web Film |
Market | Canada, United States |
Production Company | Biscuit Filmworks LA |
Post Production | Framestore |
Sound | Factory Studios |
Art Director | Rob Ellis |
Art Director | Charlene Chandrasekaran |
Art Director | Emmanuel Saint M'leux |
Copywriter | Dan Morris |
Copywriter | Simon Pearse |
Creative Director | David Kolbusz |
Copywriter | David Kolbusz |
Advertising Manager | Giovanni Valentini |
Agency Producer | Rachel Hough |
Team Director | Nic Manser |
Strategy Director | Tim Jones |
Strategic Business Lead | Richard Lawson |
Strategic Business Lead | Keir Mather |
Head of Strategy | Jonathan Bottomley |
Director | Tim Godsall |
Producer | Rick Jarjoura |
Director of Photography (DOP) | Stephen Keith Roach |
Editing Company | Work Editorial |