Ballantine's Whiskey - "Ballantine's Space Glass"

Havas London

Havas London London, United Kingdom

21915

Title	Ballantine's Space Glass
Agency	Havas London
Campaign	Balantine's Space Glass
Advertiser	Ballantine's
Brand	Ballantine's Whiskey
Date of First Broadcast/Publication	2015
Business Sector	Beverages
Tagline	Inspiring a new range of drinkers for Ballantine’s
Story	Ballantine’s is the #2 scotch whisky in the world, with ambitions to secure a top 5 position within the premium spirits category. We’re charged with finding new and innovative ways to inspire new audiences to try, experience and love the brand. “New kinds of thinkers and different ages of drinkers” is how we sum it up.
Philosophy	Working closely with The Open Space Agency, we developed the first ever Space Glass - a glass that enables you to drink Ballantine’s in microgravity. It works using surface tension, which pulls the whisky down to the base of the glass and then up through the helix capillary to the mouth piece.
Result	The most successful digital campaign to date for Ballantine’s 11 million film views in the first week Global press coverage from The New York Times to Playboy Editorial publication on The Space Glass Project generating 100+ pieces of coverage worldwide
Media Type	Digital
Length	177 seconds
Creative Director	Andy Sandoz
Creative Team	Nick Wavish
Production Company Producer	Tom Hoad
Editor in Chief	Nigel Brown
Editor	Ben Moss
Chief Executive Officer (CEO)	Paddy Griffith
Business Director	Elisabet Jonsdottir
Account Director	Ben Tolfree