| Title | Cutting |
| Agency | Cundari |
| Campaign | Cutting |
| Advertiser | BMW |
| Brand | BMW Canada |
| Date of First Broadcast/Publication | 2010 / 10 |
| Product | Cold Weather Tires |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Philosophy | BMWs can perform like BMWs, even in 10 inches of snow. |
| Problem | Get BMW drivers to switch from All-Season Tires to Cold Weather Tires for maximum performance in the winter. |
| Result | 9% increase in sales over the same time last year. |
| Media Type | Direct Mail |
| Account Director | Daryn Sutherland |
| Associate Creative Director | Mike Sipley |
| Associate Creative Director | Mike Dietrich |
| Retoucher | Warren Hardy |
| Graphic Designer | Sarah Cosentino |
| Copywriter | Alex Manahan |
| Art Director | Andrew Bernardi |
| Chief Creative Officer | Brent Choi |
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