Title | Autocorrect |
Agency | Mekanism |
Campaign | Autocorrect |
Advertiser | It's On Us |
Brand | itsonus.org |
Posted | March 2017 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service. Joe Biden also tweeted the campaign today: |
Media Type | Television |
Length | |
Recording Studio | BAM Studios |
President/CEO | Jason Harris |
Executive Creative Director | Ian Kovalik |
Copywriter | Bryan Davis |
Copywriter | Tim Noble |
Art Director | Grace Hwang |
Art Director | Stefanie Gomez |
Director of Brand Management | Caroline Moncure |
Brand Manager | Lissa Pinkas |
Production (Agency) | Sister |
Executive Producer | Lee Scharfstein |
Production Company Producer | Jackie Backer |
Production Company | The-Artery VFX |
Director | Vico Sharabani |
Executive Producer | deborah sullivan |
Production Company Producer | Lynzi Grant |
Flame Artist | Asaf Yeger |
Flame Artist | Brendan O |
Sound | Sticky Audio |
Assistant | Sidney Jones |
Coordinator | Nicole Schafer |