| Title | Seven Brothers |
| Agency | Voskhod |
| Campaign | Seven Brothers |
| Advertiser | Uralskaya farming factory |
| Brand | Uralskaya farming factory |
| Posted | November 2021 |
| Business Sector | Milk & Milk Based |
| Story | Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge.The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration.The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.One of the challenges was to develop a unique packaging design for a can of condensed milk. The design of condensed milk (Russia’s most popular dairy product) was created in 1939 in the USSR and hasn’t change since that. |
| Problem | Uralskaya farming company has launched Seven Brothers, a new milk brand. |
| Media Type | Packaging, Branding & Design |
| Designer | Vladislav Derevyannykh |
| Art Director | Alexey Klimov |
| Design | Alexey Klimov |
| Design | Maxim Geychenko |
| Copywriter | George Kornilov |
| Copywriter | Artem Epanchintsev |
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