Sean Hynes
Creative Director at Bonfire
Dublin, Ireland

Sean Hynes Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
To add my voice to creative democracy.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Excellent. The mix helps to reflect real life opinions.
What do you think of the idea of free entry until the shortlist stage?
Inspired.
How would you define the perfect PHNX Awards winner?
Not sure if something like this can be or should be defined.
What is having the biggest impact on creative trends at the moment?
We're at the beginning of a phase where standards are increasing by creatives trying to make sure that what they do could not be done by AI.
Who would you nominate as your two or three “creatives of the year”?
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