Title | Parking valet of the sea |
Agency | DLV BBDO |
Campaign | The World of Children |
Advertiser | CAM |
Brand | CAM |
Posted | November 2013 |
Business Sector | Baby Hygiene |
Tagline | When I grow up |
Philosophy | So we came up with a simple creative concept, “Grow Up”, jobs from a different point of view, seen through children’s imaginative eyes. |
Problem | Cam, il mondo del bambino (Cam, the world of children) is one of Italy’s leading producers of products for children.The brand positioning is "Looking at the world through children's eyes", in which the imaginative way that children see the world becomes the leading theme of its campaigns. |
Media Type | |
Executive Creative Director | Federico Pepe |
Executive Creative Director | Stefania Siani |
Copywriter | Dennis Casale |
Art Director | Matteo Pozzi |
Illustrator | Davide Calluori |
Illustrator | Daniele Tribi |
Graphic Designer | Lorenzo Piccinini |
Account Director | Tiziana Perotti |
Account Executive | Silvia Veronese |