Title | Tree Deer |
Agency | DLV BBDO |
Campaign | Curiosity |
Advertiser | CAM |
Brand | Cam Baby Products |
Posted | December 2012 |
Business Sector | Baby Hygiene |
Tagline | Can I build a tree house everywhere? |
Story | Cam, the child’s world is one of the most important companies for baby products in Italy.The company sells, through Italy and abroad, pushchairs, highchairs, etc.Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.The result was a imaginative, although realistic, vision of the world through children’s fantasy. |
Media Type | |
Illustrator | Davide Calluori |
Art Director | Matteo Pozzi |
Copywriter | Dennis Casale |
Creative Director | Federico Pepe |
Creative Director | Stefania Siani |