Title | Doors Of Thrones |
Agency | Publicis London |
Campaign | Doors Of Thrones |
Advertiser | Tourism Ireland |
Brand | Tourism Ireland |
Date of First Broadcast/Publication | 2016 |
Business Sector | Transport, Travel and Tourism |
Story | In January 2016 the Game of Thrones filming location and 400-year-old tourist attraction The Dark Hedges was devastated by a storm that left fallen trees in its wake. Over ten weeks, the fallen timber was transformed into ten beautifully carved doors, each depicting storylines and themes from Game of Thrones episodes. The doors were installed at the heart of a Northern Irish community – the local pub of a Game of Thrones filming location. Together they formed a pub-crawl spanning the length and breadth of the country. The project transformed a devastated tourist attraction into a brand new one. |
Media Type | Case Study |
Length | |
Creative Director | Pavlos Themistocleous |
Executive Creative Director | Dave Monk |
Art Director | Joshua Norbury |
Art Director | Leo Bellis-Jones |