Title | The Messy Look |
Agency | BBH |
Campaign | Hair Tutorials |
Advertiser | Unilever |
Brand | Axe |
Date of First Broadcast/Publication | 2013 / 9 |
Business Sector | Hair Care Products |
Story | The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. |
Philosophy | The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time. After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. |
Problem | Get guys to choose, use and buy Axe hair products and help them to get the best results |
Media Type | Television |
Length | |
Market | France |
Sound | Factory Studios |
Advertising Manager | Dean Aragon |
Executive Creative Director | David Kolbusz |
Strategy Director | Jonathan Bottomley |
Strategic Business Lead | Ngaio Pardon |
Director | Nick Jasenovic |
Producer | Neil Cray |
Creative Team | Harry Orton |
Creative Team | Robin Warman |
Creative Team | Mark Lewis |
Creative Team | Matt Fitch |
Creative Director | Gary McCreadie |
Creative Director | Wesley Hawes |
Agency Producer | Glenn Paton |
Account Director | Heather Cuss |
Account Director | Roxane Gergaud |
Account Manager | Cressida Holmes-Smith |
Production Company | Caviar |
Executive Producer | Anna Smith |
Director of Photography (DOP) | Ben Todd |
Post Production | Framestore |
Editor | Sam Jones |
Editing Company | Cut and Run LA |