Title | What Matters |
Agency | BBDO New York |
Campaign | What Matters |
Advertiser | General Electric Company |
Brand | GE |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Industry |
Tagline | Technology is how we do things. People are why we do things |
Media Type | Television |
Length | |
Audio Post Production | Sonic Union |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Michael Aimette |
Creative Director | Eric Goldstein |
Creative Director | Fred Kovey |
Head of Production | David Rolfe |
Executive Producer | George Sholley |
Producer | Jack Patrick |
Production Company | Smuggler |
Director | Todd Field |
Director of Photography (DOP) | Justin Brown |
Editing Company | Rock Paper Scissors |
Editor | Adam Pertofsky |
Colorization | Company 3 |