Title | Solar |
Agency |
BBDO New York
|
Campaign |
Blueprints - GE
|
Advertiser |
General Electric Company
|
Brand |
GE
|
Date of First Broadcast/Publication |
2007 / 2
|
Business Sector | Energy Production, Raw Materials & Minerals
|
Tagline | imagination at work |
Story | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
Philosophy | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
Problem | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
Result | N/A |
Media Type |
Print
|
Market | United States |
More Information | ecomagination.com |
Art Director |
Paul Cohen (AMV)
|
Copywriter |
Mark Fairbanks
|
Creative Director |
David Lubars
|
Creative Director |
Paul Brazier
|