Title | Raging Kid |
Agency | McCann Italy |
Campaign | Raging Kid |
Advertiser | Ospedale Pediatrico Bambino Gesù |
Brand | Ospedale Pediatrico Bambino Gesù |
Date of First Broadcast/Publication | 2011 / 4 |
Business Sector | Hospitals, Healthcare facilities & Medical Services |
Story | We see a boxer on the ring, moving in slow motion, worming before the beginning of the match. |
Philosophy | Support Bambino Gesù Hospital is to give children the strenght to defeat the desease |
Problem | Bambino Gesù Hospital is the largest children's hospitalin Europe, it needs funds to be always more competitive against deseases |
Result | |
Media Type | Television |
Soundtrack | Intermezzo della Cavalleria Rusticana (Pietro Mascagni) |
Post Production | Shake Movie |
Director | Daniele Lucchetti |
Production Company | Frontline Film |
Photographer | Caludio Collepiccolo |
Producer | Fabio Cimino |
Copywriter | Fabio Bartolomei |
Art Director | Gianluca Pagliarulo |
Creative Director | Marco Carnevale |