Marco Carnevale
Executive Creative Director at McCann Italy
Roma, Italy
TitleRaging Kid
Agency
Campaign Raging Kid
Advertiser Ospedale Pediatrico Bambino Gesù
Brand Ospedale Pediatrico Bambino Gesù
Date of First Broadcast/Publication 2011 / 4
Business Sector Hospitals, Healthcare facilities & Medical Services
Story We see a boxer on the ring, moving in slow motion, worming before the beginning of the match. 
Philosophy Support Bambino Gesù Hospital is to give children the strenght to defeat the desease
Problem Bambino Gesù Hospital is the largest children's hospitalin Europe, it needs funds to be always more competitive against deseases
Result
Media Type Television
Soundtrack Intermezzo della Cavalleria Rusticana (Pietro Mascagni)
Post Production
Director
Production Company
Photographer
Producer
Copywriter
Art Director
Creative Director

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