Title | Wast.age S/A |
Agency | CP+B |
Campaign | Wast.age S/A |
Advertiser | Gastromotiva |
Brand | Gastromotiva |
Date of First Broadcast/Publication | 2020 / 11 |
Business Sector | Environmental & Ecological Issues |
Story | Brazilians waste 26.3 million tons of food every year. In the supermarket sector alone, almost 7 billion reais of food are thrown away, according to a survey by the Department of Economics and Research of ABRAS, Brazilian Association of Supermarkets, of 2019 - but the total amount is much higher. In order to take this information to Brazilians, the agency CP + B Brasil created Wasta.ge S/A, a fictitious company that earns these 7 billion reais, with exponential growth and increased earnings in different sectors, such as 55% only in fruits, 25% in cereals and 33% in fish. Wast.age is the centerpiece of the integrated campaign created by CP + B for Gastromotiva, a social organization that combats hunger and uses food as a tool for social transformation. In addition to a film, digital pieces and other actions, the company will have a partnership with Sony's Shark Tank tv show. |
Media Type | Digital |
Length | |
Chief Creative Officer | Marcos Medeiros |
Chief Creative Officer | André Kassu |
Creative Director | Marcelo Rizerio |
Planning Team | Lucas Madeira |
Music Producer | Renan Corso |
Creative / Designer | Giovani Baggio |
Projects | Nathalia Beividas |
Executive Production Director | Andre Lion |
Video editing | Andre Lion |
Director of Photography (DOP) | Felipe Lion |
Executive Producer | Ludmila Stempniewski |
Planning Team | Luana Azeredo |
Creative / Designer | Marlus Lau |
Producer | Ana Casagrande |
Planning Team | Paula Baião |
Planning Team | José Diniz |
Projects | Paola Kinder |
Producer | Gisele Cordeiro |
Creative / Art Direction | Miwa Shimosakai |
Video editing | Enio Vital |
Color Grade Artist | David Queiroz |
Music Producer | Flavio Marchesin |
Executive Producer | Edu Bernardo |
Production Company | Central Content |