Duracell - "2 Boys in a Boat"

Grey London

Grey London London, United Kingdom

12372

Title	2 Boys in a Boat
Agency	Grey London
Campaign	2 Boys in a Boat
Advertiser	Procter & Gamble
Brand	Duracell
Date of First Broadcast/Publication	2014
Business Sector	Batteries (Except Car Batteries), Light Bulbs
Story	Watch how Luke and Jamie, 2 Boys in a Boat, rowed 3000 miles across the Atlantic Ocean in aid of Breast Cancer Care sponsored by Duracell. In this inspiring feat of mental and physical endurance, the boys show an extraordinary commitment to never giving up – despite meeting sharks, crossing 40ft waves, and narrowly avoiding being crushed by a container ship during their 54-day adventure. Luke and Jamie, both only 21, earned a place in the Guinness Book of World Records in the process. The Duracell Bunny also joined the boys on this epic journey; tied to the mast and hanging on for dear life.
Media Type	Branded Content
Length	102 seconds
Advertising Manager	Javier Hernandez
Advertising Manager	Menna Zaghloul
Advertising Manager	Kenyatte Nelson
Advertising Manager	Alexander Radcliffe
Creative Producer	Sam Morton
Creative Director	Andy Lockley
Executive Creative Director	Nils Leonard
Copywriter	Andy Lockley
Art Director	Andy Lockley
Account Planner	Bhavin Pabari
Media Agency	SMV
Media Planner	David Boast
Production Company	Greyworks
Editor	Emily Macdonald
Production Company	Emma Hayton
Post Production	Greyworks
Sound	Red Planet
Sound	Terry Devine-King
Audio Post Production	Greyworks