| Title | Live Every Litre Trailer |
| Agency | Grey London |
| Campaign | Live Every Litre - Honda |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Date of First Broadcast/Publication | 2010 / 7 |
| Product | CR-Z Hybrid coupe |
| Business Sector | Cars |
| Story | Live Every Litre is a social media activated, European road trip documentary project which encouraged people to submit their dream journey to www.liveeverylitre.com, where the public could rate their stories. The best journey were chosen and the participants invited to join the pan-European odyssey, having their experiences recorded as they drove a new Honda CR-Z hybrid coupe on their trip of a lifetime. |
| Media Type | Television & Cinema |
| More Information | www.liveeverylitre.com |
| Director | Claudio Von Planta |
| Executive Creative Director | Nils Leonard |
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