Title | Lycra® moves you |
Agency | Publicis Sapient London |
Campaign | LYCRA® MOVES YOU™ |
Advertiser | INVISTA |
Brand | Lycra® |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Textile |
Story | The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. |
Philosophy | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
Media Type | Television & Cinema |
Length | |
Soundtrack | Dance With Me |
Post Production | Glassworks |
Sound Production | Wave Studios |
Editing Company | Final Cut |
Creative Director | Justin Barnes |
Agency Producer | Stephen Worley |
Account Director | Mike Falconer |
Account Director | Naomi Hirst |
Production Company | Independent |
Director | Philippe André |
Production Company Producer | Cathy Green |
Director of Photography (DOP) | David Ungaro |
Editor | David Webb |