| Title | Doll |
| Agency | Grey Group Asia Pacific |
| Campaign | Some Toys Never Die |
| Advertiser | Procter & Gamble |
| Brand | Duracell |
| Date of First Broadcast/Publication | 2013 / 7 |
| Business Sector | Batteries (Except Car Batteries), Light Bulbs |
| Tagline | Some Toys Never Die |
| Media Type | |
| Market | Singapore |
| Chief Creative Officer | Ali Shabaz |
| Copywriter | Karn Singh |
| Art Director | Deng Yingzhi |
| Photographer | Vikram Kushwah |
| Account Supervisor | Fernando Beretta |
| Account Supervisor | Ines Etchenique |
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