| Title | Pixels Not Paper |
| Agency | PUMPED |
| Campaign | Pixels Not Paper |
| Advertiser | Pumped for Change, Inc. |
| Brand | Pumped for Change |
| Date of First Broadcast/Publication | 2011 / 2 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | If you can read it on a screen, you don't need to print it on paper. |
| Story | Pixels not Paper is a non-profit charitable initiative to raise awareness about the urgent need to cut back on excessive paper consumption. |
| Media Type | Television & Cinema |
| Creative Director | Carlos Peña |
| Creative Director | jef Loeb |
| Art Director | Carlos Peña |
| Copywriter | jef Loeb |
| Director | Kenneth O'Brien |
| Producer | Juan Parra |